Canva is snapping up MagicBrief, a rising creative startup known for streamlining the ad campaign process. This acquisition is more than just a feature grab; it’s a strategic move that positions Canva even deeper into the creative and marketing stack. MagicBrief’s tools, which allow teams to quickly gather visual inspiration, organize campaign ideas, and collaborate in real time, fit perfectly with Canva’s mission to make design accessible and agile. With this addition, Canva is evolving from a design tool into a full-fledged creative operating system—one that now caters not just to individuals and small teams, but increasingly to agencies and brands running large-scale campaigns.
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